Target Audience

     In order for Something Different Party Rental (SDPR) to continue to be successful they need to strategize who their target audience is and how to reach them. Their target audience consist of everyone, especially those who are planning an event. Some examples of these target audience consist of but not limited:

• Event planners
• Businesses hosting events
• Birthday celebrations
• Weddings/special events

    Their target audience are able to reach and find SDPR from their marketing techniques. The SDPR website is a simple google search to find and they have all the most popular social media platforms to be able to be seen by all generations of the market. 

SDPR Social media platforms

Instagram

    On their instagram account they are able to show what they do, how they do it, the final results, and their customers satisfaction. By using hashtags on their post they can appear on customers instagram pages who are looking for a company like SDPR.

Facebook

Facebook is another way for them to engage with previous customers, new customers, and other companies. People can get in contact with them directly from the Facebook page. SDPR is also able to show off their work and products. 

x

On their X social media account, they bring similar feedback and contact with their target and audience. This is more of a communication engagement by linking their work and products. By implementing many diverse hashtags in their posts, their post pop up on peoples feeds who have those interest.  

 

LinkedIn

LinkedIn allows SDPR to be reviewed in more of a professional aspect. Speaking about them as a company, contact information, location, website, and job opportunities. This helps target other companies who may be interested in a collaboration and even future employees.